LEVELING UP Grows to 70,000 Subscribers
The Story
The Leveling Up podcast, hosted by Eric Siu, underwent a significant transformation as The Big Possible helped expand its influence to grow on YouTube.
The project involved publishing the podcast on YouTube and diversifying the content to include short-form clips in addition to the regular episodes. This approach not only broadened the podcast's reach but also significantly increased its subscriber base, growing the YouTube from 7,000 to 70,000 subscribers.
To further enhance the podcast's appeal and engagement, we utilized in-person filming, adding a new dimension to the audience's experience and fostering a stronger connection between host and guest.
Through these innovative changes, the Leveling Up podcast has successfully evolved, reaching new heights in its audience engagement.
The project
As a creative arm to Eric Siu's team, The Big Possible provided several key elements to help him scale his show.
Video filming and editing
YouTube strategy
Graphic Design and Show Identity
Rebranded from "Growth Everywhere" to "Leveling Up"
Introduced Shorts and repurposing long form content to social
SAMPLE ASSETS
notable highlights
Video capability introduced
Full rebrand from Growth Everywhere to Leveling Up
Youtube subscriber growth from 70,000 to 128,000
Ranked #26 Podcast under Entrepreneurship category