The b2b 'Culture Leaders' video Podcast debuts with business icons like ikea and equinoX

Background

In partnership with Culture Partners, our team produced the "Culture Leaders" podcast from the ground up, designing a show that brings together top business leaders to discuss the intersection of organizational culture and success. This strategic initiative was developed to align with Culture Partners' mission of unleashing the power of culture to help people and businesses drive results.

Highlights

Developed and launched the 'Culture Leaders' podcast series from concept to execution.
Secured interviews with executives from world renowned brands like IKEA, Cirque du Soliel, Equinox, Calm.com, BetterUp, and more.
Implemented a full-scale production and distribution strategy across major platforms.
Enhanced audience engagement through strategic social media content and guest co-promotion.
Managed a robust advertising campaign to secure over 100k episode downloads during our first quarter

The Project

Our comprehensive involvement with the podcast featured an end to end execution of production and branding, including:

Show Concept and Identity: Developed the podcast's name and format.
Show Branding & Artwork: Established the branding and aligning it closely with Culture Partners yet establishing it as a distinct brand.
Guest Pitching & Outreach: Designing press kits, sizzle reels, & outreach campaigns to book over 50 high profile guests in 90 days
Guest Coordination: Handled all administrative aspects of guest booking, making it seamless for our host to show up and interview.
Media Production: Created sizzle reels, ads, and managed the production of full episode edits.
Social Media and Promotion: Generated engaging social content along with custom crafted guest co-promotion kits to maximize exposure.
Listener Interaction: Organized the collection of audience supplied videos for guest Q&A’s during episodes.