A Rebrand + Video Production Catapult VSEAT® to 'Shark Tank' Success

Background

In a dynamic collaboration with VSEAT, a leader in innovative cycling comfort and health, our team spearheaded a comprehensive branding and marketing creative overhaul.

We developed a full suite of video creative from UGC advertisements to longform video assets, and performed a full brand identity makeover to upgrade the visual appeal of their brand. These efforts elevated VSEAT's image, increased sales, and helped them secure an appearance on the TV show "Shark Tank", contributing to a huge uptick in sales.

Highlights

Positioned the brand to secure a national exposure appearance on "Shark Tank"
Brand redesign including new logo and upgraded website
Produced long form educational assets for website
Produced a full suite of marketing creative used for ads, social media, and igniting interest
Designed impactful event banners and promotional materials
Launched targeted UGC advertising campaigns

The Project

Our scope of work encompassed a full-scale brand and digital makeover for VSEAT, aimed at elevating their market presence and user engagement through the following deliverables:

Website Redesign: Overhaul of layout and user interface to enhance visual appeal and user experience.
Branding Update: Refreshed logo and brand visuals to align with modern aesthetics and appeal.
Video Production: Creation of studio-quality advertisements, detailed factory tours, expert testimonials, and narrative-driven content about the creators.
Event Marketing Materials: Design of banners and other promotional materials for live events and trade shows.