brand management: VR Yoga Channel x The Big Possible
The Story
The Big Possible teamed up with an innovative YouTube channel that combines immersive 360 VR technology with the wellness practice of yoga. Catering to a demographic of yoga enthusiasts aged 25-55 seeking one-of-a-kind experiences, the channel initially flourished five years ago. However, a lull in content creation necessitated a comprehensive relaunch to consistently produce fresh content, attract millions of views, and secure valuable sponsorships.
As a social media video marketing agency, we stepped in to reinvigorate the Yoga Channel and propel its expansion.
Confronting the hurdle of regular, high-quality content creation, our collaboration centered on designing a captivating storyline and striking visual content to highlight the Yoga Channel's unique and exhilarating take on traditional yoga practice.
The Process
Part 1: Channel Analysis
We performed an in-depth analysis of VR Bikini Yoga, examining content themes, target audience, and the competitive landscape. We identified areas for improvement such as video quality, thumbnail design, and metadata optimization.
Part 2: Content Strategy & Production
We improved video production with advanced VR 360 editing techniques and enhanced storytelling and visual branding. We developed a consistent posting schedule, diversified content, and sought collaboration opportunities with influential figures in the yoga space.
Part 3: Social Media Management
We crafted a social media strategy, focusing on Instagram and YouTube Shorts, employing cross-promotion techniques and fostering community engagement. Regular scheduling, posting, and social listening ensured a strong social media presence to support the YouTube channel.
Part 4: Results & Metrics
Our collaboration led to impressive results:
Unprecedented YouTube channel growth in subscribers, views, and watch time
Enhanced engagement metrics, including likes, comments, and shares
Rapid Instagram follower growth and high engagement rates
Positive feedback from the channel owner, extending our partnership for another production season.
The Results
The partnership between The Big Possible has reinvigorated the channel, driving impressive growth and engagement rates that have positioned this fitness channel for long-term success. Our combined efforts have paved the way for potential sponsorship deals and collaborations, expanding the channel's reach and influence. To maintain and build upon this success, we recommend continued focus on high-quality content, strategic partnerships, and ongoing community engagement, ensuring the yoga channel remains a leading player in the virtual reality yoga space.
Subscriber Growth
Before: 36,800
After 90 days
84,737
Views and Watch Time
Total views before: 9.5M
After 90 days
15.5M
Total watch time before: 200K hour
After 90 days
